A central and recurring theme of the volume is the focus on the dynamic evolution of academic discourse conventions through language contact predominantly in Slovene, but also, in the context of the region, in Croatian and Serbian. With this edited volume, we wished to provide such an opportunity by bringing together researchers examining different language combinations, including those contrasting English as an academic lingua franca and L1 discourse, as well as experts investigating other languages and cultures. It therefore seems important to create opportunities for interaction among scholars juxtaposing different lingua-cultures. Interest in academic discourse has been growing in Slovenia, as well as in the wider region, and shared research paradigms that take into consideration cross-cultural encounters in academic contexts are emerging. Our results show considerable differences between the two subcorpora in the choice of translation strategies and motivation, as well as in the. We created a corpus of 935 film titles from 1923 to 2017 and their translations into Croatian and German, which we first classified as direct translation, free translation, transcreation or transcription, and finally we quantitatively and qualitatively analysed the data.
This study investigates which strategies are employed during translation into Croatian and German and why, as well as possible diachronic changes in the choice of translation strategies. Although the studies employ different analytical approaches, the conclusion in almost all investigations is that the decisive objective during the translation process is the transfer or production of the appellative effect. The existing studies mainly focus on investigating the sources of difficulties during the translation process. Studies of film title translations remain scant to this day.
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